Our suite of research databases includes sources for demographics, market research and market segmentation, plus comprehensive resources for nonprofit businesses and thousands of articles from leading business publications.
We partner with the South Metro Small Business Development Center (SBDC) to provide free workshops on a variety of small-business topics: Startup Basics, Business Plan Basics, Cash Flow Fundamentals, and Marketing Fundamentals.
5 Ways to Expand Your Marketing Toolkit
Know your market
Who are your current customers, which ones give you the most business, and who else can use your products/services? Once you figure that out, you can be strategic with marketing. Ask our experts for help with market research and competitive analysis.
Develop a marketing budget
No matter how big or small your budget, it’s important to define how you’ll spend your marketing dollars and plan for it. Ask our experts for help researching what to include in your budget.
Draft a marketing message
Why should customers do business with you? Make sure your message speaks to your target market and promotes action. Ask our experts for help with competitive analysis.
Optimize your emails
Email marketing is important, and most people prefer email contact. Emails should come from your business address, feature a good subject line, be optimized for mobile viewing, and include a call to action.
Use social media
Different social channels will reach distinct audiences to help you meet different goals. Knowing your customers is key. Ask our experts for tips on using social media effectively.