DCL for Business

Information Services for Entrepreneurs and Small Businesses

Are you an entrepreneur with a new idea? We can help with business plans, registration and other startup information.
Do you have an established business? We can provide market research and lists, industry trends, and operation assistance.
Use our form to provide information about your business and the type of help you need. A business librarian will respond in one business day.

Library Services for Small Business

Online Resources for Business

Online Resources for Business

Our suite of research databases includes sources for demographics, market research and market segmentation, plus comprehensive resources for nonprofit businesses and thousands of articles from leading business publications.
Online Resources for Business

Services

Our business librarians offer boutique-style service to fit your needs — market information, competitive intelligence, data on industry trends, sample business plans, and more. In addition, our libraries offer meeting rooms and study rooms that may be reserved for uninterrupted work, meetings with clients, and group presentations, with free wireless internet access.
Upcoming Events

Upcoming Events

We partner with the South Metro Small Business Development Center (SBDC) to provide free workshops on a variety of small-business topics: Startup Basics, Business Plan Basics, Cash Flow Fundamentals, and Marketing Fundamentals.

Top Elements of a Marketing Plan

1
Mission & Marketing Strategy
Your mission statement helps you focus on your business goals: What are you trying to do and why? The marketing strategy outlines what you want to do.
2
Target Market
The more specific you are, the more targeted your marketing plan will be. Ask our experts for help with market research and lists.
3
Competitive Analysis
Which competitors sell the same or similar products/services? What are they doing right, and wrong? Ask our experts for help with competitive analysis.
4
Unique Selling Proposition
What makes your business, products or services unique? Identify the reasons your business is the better choice and why clients should choose you.
5
Pricing & Promotions
Determine what you will charge for your products/services, and which marketing activities to use for promotion: advertising, direct sales, internet marketing, sales promotions, etc.
6
Marketing Budget
Vital for those with a limited budget! Work with the funds you have and break your annual budget into monthly budgets so you can track results and modify your promotional plan as needed.
7
Track & Measure
The way you collect metrics will depend on your marketing tactics. Online marketing can be tracked with internet-based analytics. Offline marketing is more manual. The results will help you better tailor your marketing efforts. Ask our experts for help.

Our specially trained business librarians are here to help you with your research.

Ask Us Your Business Question